Boston-based New Balance could easily be called a heritage running brand. Founded in 1906 as the New Balance Arch Support Company, the brand mainly sold supports until 1960, when it manufactured the world’s first ripple-sole running shoe. In 1972, the current chairman of New Balance, Jim Davis, bought the company, and with only six associates working to build shoes, began to lay the framework for a manufacturing network in the Northeast. The rest, as they say, is history.
The brand’s running and lifestyle sneakers are an industry standard, manufactured in factories in Maine, Massachusetts, and overseas. If you’re looking to pick up a pair of classic kicks, you can save a bunch on a range of New Balance sneakers right now. That includes a few versions of the 574 (like the Rugged GTX, for those who don’t want to fear the rain), the XC-72 with its wraparound toe, and even the more modern Fresh Foam X70. Whether you’re a lifelong fan or you’re just hopping aboard the New Balance train, this is a great time to save some cash.
Sean Tirman is Gear Patrol’s Commerce Writer. Hailing from San Diego, California, he’s always on the hunt for the internet’s best deals and discounts, especially when it comes to video games, EDC and outdoor adventure.
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