Olaplex Just Launched A Brand New Hair Serum

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Do you hear those alarm bells ringing? Notice how everyone around you is frantically whipping out their credit cards in a buying frenzy? That’s because Olaplex, the coveted and insanely effective hair-repair line, is coming out with a brand new product.

To join their existing line-up, which includes two shampoos, a conditioner, hair oil, three treatment masks, and a leave-in cream, Olaplex No. 9 Bond Protector Nourishing Hair Serum takes the brand in a slightly different direction. While it still contains the patented ingredients that heal and repair damage caused by chemical treatments and heat, No. 9 is specifically formulated to protect your hair from environmental damage.

No. 9 Bond Protector Nourishing Hair Serum

Olaplex sephora.com

$28.00

You may have noticed how things like changes in weather, hard water, or just being in a city with more pollution can cause your hair to look lackluster, dry, or frizzy. No. 9 is a jelly-like formula that is incredibly lightweight, but behind the scenes uses red algae extract and polymers to protect your hair from pollution, free radicals, and damaging sunbeams. It also acts as a heat protector and strengthening serum, using Olaplex’s bond building technology which helps repair damage.

When incorporated into your Olaplex line-up, No. 9 should be used first, as a primer on damp hair. You can then follow up with your favorite styling products. As a faux-blonde, I’ve noticed that since using No. 9, my hair doesn’t get brassy as quickly. Because brassy tones in blondes can be caused by UV rays, an environmental protector like No. 9 stops them before they can change your hair color–the new serum has been scientifically proven to protect your hair for 48 hours.

You can either heat-style your strands or air-dry them, depending on your preference. For me, I can achieve a very sleek, smooth blowout with No. 9, but when I airdry my hair, it’s incredibly soft and touchable–an insane development, given that 90% of my head has been bleached.

So whether you’re trying to prevent brassy tones in your hair, frizz from the humidity, dryness from the cold, or dullness thanks to some hard water in your shower, Olaplex No. 9 Bond Protector Nourishing Hair Serum should join the ranks of the other bestselling products in the line. Believe me, your hair will thank you.

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